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Amazon is preparing to let advertisers on its shopping platform use generative AI for their products. This means that if you run ads on Amazon, then you might no longer need the services of a graphics designer. Not only will this make the use of generative AI more popular, but it’ll also help advertisers on a low budget to cut costs when promoting their products.
The generative AI model to be used for this advertising process will be available on the Amazon ads platform. Those in need of this service will be able to access it easily before uploading their products for advertisers across the various platforms. Prospective customers of these business owners or advertisers will be able to access these generative AI ads from their devices, hence learning more about the product.
Business owners in need of lifestyle images for their products can save costs and rely on these new features. Additionally, the end users that are going to purchase these goods can get them at more affordable prices. There are a ton of ways that various businesses and end users can benefit from the roll-out of generative AI tools to Amazon advertisers.
If you are an advertiser on Amazon, then this new generative AI tool might catch your fancy
For better ad performance, advertisers require lifestyle images of their products. This will help users see areas of their lives where these products can come in handy for getting tasks done. To get these lifestyle images, businesses need to hire photographers or graphics designers, and this can be expensive.
The cost of hiring the services of these photographers or graphics designers also reflects on the price of the product. End users get to pay more due to the services of these professionals, and most businesses can’t afford this. Amazon is now coming up with a clever solution for this problem with the help of generative AI.
By integrating generative AI models into its advertising platform, Amazon allows businesses to cut costs. Instead of hiring the services of a photographer or a graphics designer, businesses just need to get creative. With a bland image of their product for advertisement, businesses can write a description of the lifestyle image they want.
The generative AI model will then use this creative description to produce a lifestyle image. After the images are produced, the advertiser can then upload them for adverts on the Amazon ad platform. This will save cost and end up making the product more affordable for the end user.
Amazon is now rolling out this feature to advertisers on their ad platform. This is yet another use of AI technology in the marketing industry, and most people will start putting it to use. In the future, netizens will get to see other AI projects that Amazon is working on and how they’ll impact users’ lives.