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Over the years, Huawei’s China dominance has been growing stronger despite foreign opposition to the brand. This dominance might be a major challenge for the new iPhone 15 series that hit the global smartphone market a few weeks ago. Ever since the launch of this new series in China, sales have not been as impressive as that of the 14 series from last year.
According to analysts, sales on this new series are down 4.5% in comparison to the 14 series. The slump in Apple’s sales in China might be attributed to the fact that Huawei is picking up its pace in the region. But, it’s good to note that the Apple iPhone 15 series sales are not as impressive as they are in a few other regions as well.
In China, the new iPhone series faces serious competition from Huawei with its new Mate series device. The launch of this new device from Huawei drew lots of attention to the brand just before the iPhone 15 series launch. These two big players in the smartphone industry are now going head-to-head in the Chinese market, with one party coming on top in the competition.
The iPhone 15 series sales are dwindling in China, partly due to Huawei’s dominance of the market
Before the US ban on Huawei technology, the China tech giant was making waves around the world. In its home country, the brand was topping the competition on flagship and budget levels. This growth and dominance were brought to a standstill with the US ban on the company, limiting its access to vital equipment to manufacture its products.
During Huawei’s trying times, Apple rose to stardom in China, amassing sales and strengthening its presence. However, Huawei didn’t stop innovating because of this ban and this year they seem to be back on track in the smartphone industry. The launch of the Huawei Mate 60 series in China took the internet by storm as the smartphone showed off the brand’s innovative prowess.
Not only did this smartphone series improve in areas such as photography and performance, but it also brought a new chip. This was a refresh of Huawei’s Kirin chip and it proved that the company might have found a way around the US ban. Sales of this new series in China have been impressive ever since launch, with more people taking interest in the device.
Apple, on the other hand, has been trying to meet its sales target with the new iPhone 15 series. Huawei’s dominance in China is taking a toll on Apple’s business by impacting sales. Apple isn’t the only smartphone producer that is feeling this heat in China, as other major tech brands are struggling to make sales.
Tech giant Samsung is also finding it hard to meet its sales target in China as well. Analysts say that by next year, Huawei might kick Apple off the top spot in smartphone sales, hence solidifying its dominance. To compete with Huawei, other brands like Apple and Samsung need to find ways to improve their sales.