Newsletter
LG has always been known for its innovative and cutting-edge appliances, but with its latest range, it has taken a more minimalist approach. Its upgraded washing machines, refrigerators, ovens, and dishwashers feature streamlined profiles, restrained colours, and a simpler control experience.
LG’s latest appliances embrace a streamlined look
In terms of design, LG has aimed for a neutral look with an achromatic colour palette that will blend in with any decor, colour scheme, or interior trend. Gone are the flashy features of previous years, like the twin wash or two-door dryers. Instead, this year LG has focused on providing an “effortless” user experience, thanks to the removal of unnecessary buttons and decorative flourishes.
In addition to the minimalist design, LG has used recycled materials in the construction of multiple machine parts, resulting in fewer total parts and less energy usage compared to traditional kitchen appliances. This is a significant selling point for consumers who are looking to reduce their carbon footprint and live a more sustainable lifestyle.
LG’s upgrade program: keep your appliances up to date
Another standout feature of these appliances is their upgradeability. LG launched a program in January that allows customers to upgrade their appliances via software and hardware updates, giving them the feeling of getting a new appliance throughout the entire lifecycle. This allows users to customize and update their appliances as needed.
“We want customers to experience the feeling of getting a new washer or refrigerator throughout the entire lifecycle of an LG appliance, not just the first time they bring the item home,” said Lyu Jae-Cheol, president of LG Electronics.
Overall, LG’s new line of minimalistic appliances is an exciting development for those looking for a more streamlined and effortless experience in the kitchen and laundry room. LG’s commitment to upgradeability and a more simplified user experience is a positive sign that they are looking to offer value to their customers throughout the entire lifecycle of their products.