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Samsung’s upcoming flagship lineup, the Galaxy S24 series, will have AI built into the system. Leaks have already revealed some of the AI features the company has readied for the phones. It believes the unprecedented on-device AI capabilities of the new flagships will redefine smartphones and warrant a fitting title. As such, the firm’s mobile chief TM Roh has asked employees to come up with a fancy new term for its first “AI Phone.”
Samsung is looking for a fancy new term for its “AI Phone”
According to the Korean media, Roh recently briefed Samsung executives and employees on the AI (artificial intelligence) features of the Galaxy S24 series. During the presentation, the mobile boss highlighted that the upcoming flagships are vastly different from the current generation of smartphones thanks to the built-in AI tools. He suggested the difference is too being for the devices to be still called “smartphones.”
The company has already filed trademark applications for the monikers “AI Phone” and “AI Smartphone” in several countries. However, Roh says these are too generic and don’t stand out. He wants a more fancy term that can create an identity of its own while explaining the AI capabilities of the Galaxy S24 lineup. Perhaps he finds “AI Phone” sounding too similar to “iPhone.”
The idea is to usher the industry into a new era of smartphones with AI at the core, similar to how Apple did with the “iPhone” all those years back. Samsung sees an opportunity to emulate Apple’s success with the AI-powered Galaxy S24 series next year. It will be interesting to see what unique term it comes up with for the new flagships. More importantly, whether it can have the same impact on the industry as the iPhone.
Interestingly, noted X tipster Ice Universe recently quoted a post about Samsung’s quest for a new term for its first “AI phone” and added “One AI.” It is unclear whether that is one of the names the company is considering or if “One AI” is the term for the Galaxy S24’s AI-powered software. We might get a clearer picture in the coming weeks as the Korean firm prepares for the launch next month.
The new Samsung flagships are just about a month away
Samsung has yet to announce the launch date for the Galaxy S24 series. However, there are strong indications that the new flagships will debut on January 17, 2024. The company is reportedly holding the Galaxy Unpacked event in San Jose, USA. Like before, it will open pre-orders for the phones immediately after launch in most markets. General sales may begin on January 30. Stay tuned for the official announcement.